Maxine Vajt

Any game can be made no-fun if a player chooses to reject win conditions and play the wrong way. Playing the wrong way can itself take many forms. Most visibly "wrong" are those play experiences that lead to death rather than success. Juul insists that loss is painful. However, such pain is also a masochistic pleasure, a choice, a creative act of rebellion that operates within yet pushes back against the system of a game.

- Bonnie Bo Ruberg (No Fun: The Queer Potential of Video Games that Annoy, Anger, Disappoint, Sadden, and Hurt)